Brand building for small businesses

Connect better with your audience, create efficiency in communication, and ultimately drive growth.

“My product has to speak for itself.”

“I don’t know how to use social.”

“It’s hard to talk about myself.”

“I can’t afford marketing right now.”

“I don’t even know where to start.”

For small business owners, every decision directly affects your bottom line. Our instincts tell us investing in your brand should come secondary to building your core offering.

But today’s consumer has an always-on mentality. A memorable presence and a clear purpose will allow you to stand out from the crowd.

Give them a reason to choose you.

 

ABOUT

An advocate for your brand

Led by brand expert Nehal Harley, Filora assembles a nimble, experienced team to develop and promote your brand, so you can focus on your business. Based in Charleston, SC, Filora works with clients across the country.

Our brands strike the balance between immediate emotional and aesthetic connections, and a deeper strategic idea relating to business growth.

Learn more in this interview with Nehal about entrepreneurship.

 

“I have nearly two decades of experience cultivating brands to build awareness and loyalty and broaden market share. My deep network is the extra set of hands, eyes, and minds you need to move forward.”

– Nehal Harley, Owner

 

CAPABILITIES & INDUSTRIES

End-to-end brand consulting

 
 
 
 

Strategy

Brand Audits

Stakeholder & Consumer Interviews

Market Insights

Competitive Analysis

Positioning Workshops

 

Identity

Mission, Vision & Values

Naming

Logo

Brand Toolkit (typography, color palette, imagery, icons etc.)

Visual & Editorial Tone of Voice

 

Marketing

Website

Photo Shoots

Packaging

Signage

Social Strategy

Promotional Items

Stationery

Expansion & Event Strategy

  • Financial Services

    Hatteras, Investors Trust, Prudential, Northwestern Mutual, First Eagle

  • Consumer Goods

    Bitty Chip Cookies, Twinings, SlimFast, Franny Grains

  • Tech & Media

    TradeStation, New York Times, Lemma, Precise Continental

  • Solopreneurs

    Artisanal Leadership, JS Brand Consulting, Leilani Brown LLC, Green Mesa

  • Fashion

    Persifor, bella tu, Alex Thompson Official

  • Retail

    dot | a shop for girls, Mark Keshishian & Sons Rugs

  • Design & Hospitality

    Bradford Lowry Interiors, Willow Event Designs, Caluna

  • Education

    Syracuse University, Huntington Learning Center, Little School at Grace Church

TESTIMONIALS

What clients say

“Nehal was instrumental in the naming, branding and launch of my boutique for tween girls. Her team focused on articulating the brand vision as I worked out the details of opening the store itself. They translated my passion and excitement into something tangible and recognizable.”

— Pam, Owner, dot | a shop for girls

“Nehal is a mind reader. She took one look at my brand, understood my ultimate vision, and is working with me to bring it to fruition. Her team is with me every step of the way in my journey, going above and beyond to make everything shine. As a small business owner, the quality and attention to detail give me peace of mind.”

— Katie, Owner, Bitty Chip Cookies

“I've partnered with Nehal throughout my career as a financial services marketer. She rolls up her sleeves to understand the details of your business and what makes you stand out from the crowd. She uses in-depth research and creative strategy to craft a unique story that resonates with your target market.”

— Jess, Founder, JS Brand Consulting

 

CONTACT

Reach out for a free 30-minute consultation

Spend some time with Nehal to talk about your business, prioritize your brand goals and position you for growth.